The social web: All about the small stuff

What makes two friends feel "close" to one another? I'd argue that a big part of it is the small details that you know about each other. The funny comment your friend made about a billboard they saw while driving down the road, what they had for dinner, a person they ran into on the street, their comments about the movie they saw two nights before. Closeness often comes from knowing the small things, not just the big things. Distance makes knowing those small things harder. When you live together, either with your family or your friends, knowing the small things is easy. They get conveyed when passing in the hall, sitting down to a meal or just hanging out. It's effortless.


Official Google Blog: The social web: All about the small stuff