The Google Suggest feature, long a part of Google labs has behavior that will feel familiar to most readers of my blog. But for the remaining millions of casual users, which Michael Jensen refers to as the “Grandma Factor“, we may see some changes in search behavior. Now, a rumor once again has emerged that we’ll soon see it on the default Google search page in the USA.As PPC marketers we will want to remain aware of the phrases that are suggested for our “money terms” and bid accordingly. Phrase match and Exact Match will start to become more important in many cases as Suggest “structures” the queries.
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