Get your Marketing $ to deliver

With the marketing budgets shrinking, the need to stretch the marketing $ gets magnified. This can be achieved by close monitoring of the Online Marketing campaign and a regular analysis of the Online Marketing efforts. However, this would require significant time and effort and yet leave a lot to chance. This would also not give you adequate control to check profligate use of your Online Marketing budget.

Would it not be great, if you could hold on to that precious marketing $, up until you get measurable results in return. Most Online marketing agencies do not give you such freedom, and follow payment practices that are largely effort based.

In this newsletter we would discuss the various payment practices that are followed by Online Marketing agencies, and how a post-performance payment model outscores the existing payment models. We would also discuss the challenges associated with establishing a successful pay for performance payment model. Read more ...